Extreme comfort meets style

Femme and dandy: Clarks’ Alfresco collection takes inspiration from men’s oxfords and penny loafers and turns them into today’s hot womenswear trend. Available at Clarks and Cinderella stores.

MANILA, Philippines -Clarks, a pioneer when it comes to marrying comfort and style, strives to constantly innovate without compromise — hence, Clarks Plus was born.

A unique slim-line system designed to fit all shoe types, Clarks Plus was developed with the aid of a leading biomechanics expert, who studied the critical points of foot comfort. They determined that the area under the big toe joint is the key to comfort. Thus, with the backing of Clarks’ proven track record, this comfort technology operates like a target cushioning system to mimic and enhance the foot’s natural pivot function through dual-density cushioning, reducing strain and improving comfort.

CEO Melissa Potter also believes Clarks’ winning formula is one that combines style with comfort, particularly in its women’s business. With a smile she recounts how one of the brand’s male employees in technical development had a pair of women’s high-heeled shoes made in his size, which he puts on and also makes the other men in the office wear to demonstrate what it’s like wearing high heels. Potter says that this “makes them think about how you add comfort.”

In addition to this latest breakthrough, Clarks hasn’t skimped on style. With a selection of shoes that range from low-heeled pumps to ankle boots to patent oxfords in timeless colors, Clarks remains true to its trailblazing form. The latest collection lends itself well to work wear as it does to a casual night out. When worn with transitional pieces like a blazer or printed trousers, it will take you from coffee to cocktails with amazing ease.

Clarks is exclusively distributed by Cinderella Marketing Corporation. Visit Clarks at Glorietta 3, Shangri-La East Wing, Mall Of Asia 2F South Wing, Chinatown 2F, The Block SM North Edsa 3F, Robinsons Midtown 2F, TriNoma GF, SM Cebu North Wing, SM Lanang GF, Centrio Mall Cagayan De Oro GF, Cinderella Virramall, Cinderella SM Megamall and Cinderella Alabang Town Center. More branches will open soon at SM Mega B and Ayala Cebu.

For more information, visit Cinderella’s website at cinderellaph.com and like and follow Clarks on Facebook (Clarks Philippines) and Instagram (clarksphl).

 

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