MANILA, Philippines - Bum presents “My Ateetude: I Change the Rule†collection. It’s all about fearless dressing so expect bright and neon colors not just on tees but pants, skirts and shorts as well. This summer, celebrity endorsers Bea Binene and Daniel Padilla dare you to be bright and bold with Bum. Bum is available in leading department stores nationwide. For inquiries, visit www.bumequipment.com.ph or like Bum on Facebook at www.facebook.com/bumequip.