MANILA, Philippines - To celebrate reaching its five million Facebook fan milestone, Michael Kors is launching limited-edition shoes available only to the brand’s Facebook fans. It is a specially designed version of the Fulton High-Top, featuring graphic zebra print and silver-tone hardware. Fans that wish to shop in-store must provide a special password to sales associates, which is only found on Facebook.
Michael Kors promotes the sneakers through a solely digital initiative across all social platforms — Facebook, Twitter, YouTube and Instagram — unified with the hashtag #JetSetGo. The brand is also featuring the sneakers via content on DestinationKors.com, including a short film directed by filmmaker and Kors collaborator Poppy de Villeneuve.
In the Philippines, Michael Kors has shops in Greenbelt 5 and Rockwell Power Plant Mall.