MANILA, Philippines - Mango presented the Australian model Miranda Kerr as the new face of the brand, at the Villa Magna Hotel in Madrid. The model is taking over for Kate Moss as the new Mango ambassador for spring/summer 2013.
“I am very proud to have been chosen to represent a brand which embodies the idea of the strong, feminine and versatile woman, with so much personality and so inspiring,” said Miranda.
On staying in shape, Miranda confessed, “I’ve been doing yoga for more than 10 years, but the way I really stay in shape is by spending so much time dancing and running with my son.” Miranda explained that “you have to give your body the nutrients it needs and always within limits, you should never deprive yourself of anything. Life is for living!”
The shoot for Mango’s advertising campaign took place in New York in mid-November. Photographers Inez van Lamsweerde and Vinoodh Matadin were in charge of the photo shoot. The team also included stylist Géraldine Saglio, makeup artist Lisa Butler and hairdresser Christiaan Houtenbos.
Since its creation, Mango has chosen famous faces for its advertising campaigns. Models and actresses as notable as Kate Moss, Isabeli Fontana, Scarlett Johansson, Penélope Cruz, Milla Jovovich, Lizzy Jagger, Karolina Kurkova, Naomi Campbell, Eva Herzigova, Inés Sastre, Claudia Schiffer, Christy Turlington and Diane Kruger have also been faces of the brand.
The brand currently has its own trends blog, Keep the Beat, and is present on Facebook, with 4,300,000 fans, on Twitter, with two profiles (twitter.com/Mango aPREnd twit-ter.com/HeByMango) and on YouTube (youtube.com/mangofashion), on Instagram (@Mangofashion) and on Pinterest (pinterest.com/mangofashion).