Natori celebrates 35 years of global style

Slinky does it: Josie by Natori fall 2012 — Gobi Baby slinky jersey PJ; Nadaam slinky jersey chemise; Sacha velour pullover; Migjid motif screen print; and sleepshirt Princess Cocachin satin notch PJ set

MANILA, Philippines - One name that has stood the test of trend and time, a name that is naturally glamorous, naturally global, and naturally Filipino is… Natori.

Rustan’s will host an invitational event celebrating the 35th anniversary of the Natori Company with guest of honor, Josie Natori herself. To be held on Nov. 15 at The Ayala Museum, the event will showcase the latest fall-winter collection.

Josie Natori says, “We are grateful to have built a strong global brand in the last 35 years that brings art into life. Our East-meets-West sensibility is grounded in the artisanship and craftsmanship of the Philippines.”

For her well-received ready-to-wear collection, Josie Natori headed to far-flung Mongolia for fall/winter 2012-2013, where colors, textures, and embellishments reach the height of romantic indulgence. Highlighted by silks, lace and premium knits, this collection — first shown at the Rubin Museum of Art in Manhattan’s Chelsea district — presents layering at its most dramatic. Silhouettes include sculptural  kimono-style blousons, sensuously-draped wrap dresses, and and plush, weighty overcoats. Set in a strikingly bold palette of black, imperial red, royal purple, champagne and gold, the ready-to-wear label epitomizes global nomad chic.

Josie is Natori’s vibrant and youthful collection of easy, casual dressing. Dragons, butterflies, and cherry blossoms spring to life, as traditional imperial motifs of the East have been translated in exciting digital prints and dynamic colors. With Cocachin patterns, vintage florals, and abstract prints exploding in exciting neons, Josie represents youth at its most energetic.

It is all one big, luxurious celebration as Natori marks its 35th year in Manila, the hometown of Josie Natori. The global stage is her perfect arena, as she combines the heritage and traditions of her Eastern upbringing with the contemporary, modern sensibilities of her New York life.

 

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