MANILA, Philippines - They were the first to combine the simplicity of the Japanese Zori with the laid-back ease of a tropical aesthetic; the first to frontline innovation for comfort and durability; and the catalyst that elevated flip-flops to become the international symbol of bohemian chic. For all these, Havaianas can confidently call itself an Original.
“With a history that can be traced nearly 50 years back, Havaianas certainly has good reason to take pride in its heritage — and as part of our vision to celebrate all things original, we are now taking this initiative online,” says Anne Gonzalez, managing director of Havaianas Philippines.
The brand recently brought together original thinkers, unique personalities and one-of-a-kind fashionistas at the launch of their Original campaign at Power Plant Mall, Rockwell. Anchored on the same values that allowed the brand to become a global icon for both practicality and style, Havaianas prompted invitees to the exclusive event to ask themselves the question: “Are you Original?” and to share their answers on the pledge wall.
Havaianas is now encouraging everyone to log on to www.havaianasphilippines.com/original, and pledge their own originality and support for all things original.
“Havaianas is a brand that prides itself on its integrity and originality—and as a company, we are making a stand for the same values that allowed Havaianas to become what it is today, by virtue of what it has to offer our customers,” says Gonzalez.
Buy original Havaianas only from authorized retail outlets. Not only will you be assured of the quality of the brand, you also become part of the original story. Havaianas is available in All Flip-Flops, Aloha Boardsports, Celio, FiveForty Surf Shop, Gas, J&S Surf Shop, Manila Polo Club, Moana, Nail Spa, ROX, Rustan’s, Sepatu, Souk, Stoked, The Zone, Kidsports, and Orange Juice. For provincial outlets, visit www.havaianasphilippines.com
Pledge your support for all things original: original thought, original works and original creations at www.havaianas philippines.com/original.