Picture a string of “in” boutiques with an assortment as chic as Rodeo Drive’s but as customer-friendly as one’s favorite tiangge — without the mass-market gaudiness.
The 50th Avenue is just such a place, where shopping is fun and easy, where a whole spectrum of designer finds is featured along with the unconventional. It’s the newest vanity strip at Robinsons Place for fashionistas on the go.
The store was launched recently with a fashion show produced by Fil-Asia Concepts, Inc. and directed by Jun D. Belencion.
Guests were Robinsons Malls GM Nilo Mapa, Robinsons VP for Leasing Minda Carpio, Rep. Imee R. Marcos and Rep. Cynthia A. Villar.
The 50th Avenue is owned and managed by Fil-Asia Concepts, Inc. The company caters to retail and space leasing services. Among their other projects are Telecom World and 50th Avenue with branches in Robinsons Place and Robinsons Galleria.
The concept of The 50th Avenue is to offer a one-stop shopping experience for the hoi-polloi. Fil-Asia Concepts, Inc. head Dayang Soraya Jaafar-Golez aims to help small retailers, craftsmen, and entrepreneurs make it to the mainstream of mall and retail service.
Small size and selling flexibility mark a 50th Avenue shop, and this is the best way for a new store to make its mark and have better positioning in a wider market.
Providing opportunities for relatively new entrepreneurs, Fil-Asia Concepts, Inc. has become an avenue for many to make their dreams come true and realize success in the retailing business.
Fil-Asia Management is composed of sisters Dayang Soraya Jaafar-Golez, Faricia Jaafar, Aisha Jaafar, and Fatima Jaafar, who are young entrepreneurs themselves.
The 50th Avenue is located on the second floor of the Pedro Gil East Wing of Robinsons Place Manila.