What is the story with our crowning glories? With tip-top mane condition, it makes us femmes feel confident and beautiful just like celebrities on the red carpet. But if we wake up to a bad hair day, our ever-changing moods will turn from sweet to sour and we won’t even get past the velvet ropes.
If you’re tired of being Rapunzel stuck in a tower, you can ensure a never-ending string of good hair days. That’s why Kérastase Noctogenist should be music to your ears. It’s a new, super-luxurious nighttime treatment for men and women to treat dull and tired-looking hair.
“Noctogenist was inspired by skincare. This range of leave-in conditioners is like the night cream for hair,” says Timothée Magdalena, Kérastase product manager of professional products division. “It deeply nourishes hair throughout the night, so you wake up with revived hair that is in optimal condition.”
Developed by L’Oréal Advanced Research, Noctogenist is a pampering overnight treatment to fight the harmful effects of UV rays, humidity and pollution that make the hair look shabby, dry, dull and tired. From this professional and luxury brand, expect a fusion of ingredients and irresistible fragrance.
“The hair goes through a degradation process because of light, humidity, lifestyle and pollution,” explains Magdalena. “Noctogenist is an intensive treatment that works by restoring the natural balance of hair fibers during eight hours of sleep. Your hair needs to be looked after 24 hours a day to be in fantastic condition.”
Before the launch at Singapore’s Night Safari, members of the press were treated to a hair pampering session at Kérastase salons. There was hair and scalp analysis thanks to the Le Diagnostic Avancé machine. It has a breakthrough magnification camera that helps get a picture of your lifestyle, hair-care regime and what your hair really needs.
My hair has done it all. From years of dyeing layer after layer, putting highlights and exposing my locks to the sun, my hair was a nightmare back then. Dry, damaged with split ends all over and sadly lackluster, too. Cheers to good news from the analysis, I am glad to say that my hair is finally healthy except that I have a somewhat oily scalp, being naturally curly.
Singaporean celebrity Andrea De Cruz even shared her love for Kérastase’s Noctogenist. As a TV presenter, she constantly has to blow dry and iron her hair. She shares, “I have been using the Noctogenist spray for two weeks. This product worked wonderfully for me. When I wake up, my hair isn’t dry and frizzy.”
Noctogenist comes in two formulations designed to work on a specific hair need to give you the look and care that you want and need. From the moment you use the nighttime treatment suited for you until the moment you wake up and shampoo your hair, you can feel confident and beautiful.
Before you snooze off to dreamland, brush or comb hair to remove styling products and residues. Then apply to the hair. Just be careful to avoid the roots. Do not rinse off, and you’ll wake up to gorgeous-looking locks like never before.
For fine hair like mine, try the Voile Nuit (P1,650). This leave-in energizing spray is loaded with amino acids to provide radiance and softness and vitamin E to defend the hair against external environmental aggressors. Plus, it contains Vita-Ciment and micro-lipids to strengthen the hair and make it feel light as a feather.
When I first tried the Voile Nuit, I was really amazed with the results. My naturally-curly locks are usually unruly and frizzy, like Sideshow Bob’s. But when I woke up, my hair was so soft, it felt light and I didn’t have a difficult time fixing it up. No more ponytails for me then.
Those lucky enough to have thick hair will love the Serum Nuit (P1,650). Packed with amino acids for radiance and softness, vitamin E to defend hair against environmental aggressors and silk proteins to nourish the thick hair fiber, this leave-in softening crème helps hair become supple and easy to style in the morning.
Perhaps the great thing about Kérastase’s Noctogenist line is that it doesn’t make the hair feel heavy, doesn’t ruin your pillows and doesn’t irritate the scalp. While you sleep, these two cool products penetrate deep into the hair fiber to restore shine, strength, vitality and manageability — just what your dream hair needs.
Magdalena concludes, “Noctogenist is the first complete, tailor-made beauty treatment program for nighttime use.”
So, sleeping beauties or Prince Charmings, with an eight-hour snoozefest and the wonders of overnight hair treatment, your once-straw-like mane will be manageable again. And you can say goodbye to bad hair days from now on.
* * *
Kérastase Noctogenist will be available at certified Kérastase salons in May.