Admit it, ladies, if there is one product we cannot live without, that would definitely be a lipstick. We may even feel naked without it. To get the perfect pout a la Angelina Jolie, you need to prep the lips with lip balm, then apply lipstick and gloss. Time-consuming, eh?
Avon appreciates this fact, and with its newest product, Ultra Moisture Rich Lipstick, the brand encapsulates that sense of ease and seduction. This lipstick contains moisturizing ingredients like allantoin, vitamins A, C, E, jojoba oil and SPF 15 for the ultimate sun protection.
For just P235, there are 12 stunning shades to choose from: Barely There (my favorite pale pink shade), Knockout Pink, Strawberry Delish, Sun Coral, Melted Sun, Apricot, Mauve, Heaven, Rose, Pale Rose, Spicy, and Lava Love.
"Color is what binds lipstick and women together," says Joanna Gilladoga, Avon’s color category head for South East Asia division. "Since women don’t want dry lips, Avon’s Ultra Moisture Rich lipstick will provide women with moisture and color at the same time."
Imagine a dry, wilting flower that lacks luster. If you add water, it will bloom beautifully. Same thing goes for the lips. The Ultra Moisture Rich lipstick will do the trick since it boasts Repleni-MoistureBoost technology that seals in moisture so that the lip color becomes more vibrant. Gilladoga adds, "Women will love how their lips will bloom with color because when moisture is rich, the color becomes richer."
Perhaps there is no better image model for Avon than Angel Locsin. She graced the TV screen with her major role as Darna and has appeared in other fantasy shows like Mulawin and Majika.
"Angel Locsin perfectly personifies Avon Color," explains Gilladoga. "She is beautiful, talented and very accomplished as a young actress." For Angel, moisturizing her lips is an essential part of her beauty routine because spending hours under bright lights dries them out. She likes Knockout Pink for photo shoots, but for everyday appearances, she opts for natural shades.
After Avon’s four-year hiatus in the advertising world, Angel Locsin will appear in Ultra Moisture Rich lipstick’s print ads, billboards and TV commercials. Perhaps the brand wants to enhance the fact that beauty should be within every woman’s reach.
Compared to other brands, Avon gives its dealers something special, unlike traditional marketing people. "With this product launch of Ultra Moisture Rich lipsticks, we provide our Avon ladies with better earning opportunities," concludes Gilladoga.
Now is the time to glam those lips up, whether day or night. And you will definitely have lips like sugar, sugar kisses, as the Echo and the Bunnymen song goes.