If you spend too much time engulfed in TV, movies and magazines, your perspective starts to suffer when it comes to real life. Expectations may even get a little warped. The sad fact is, we can’t all be Kate Moss or Winona Ryder. But we can always become who we are.
For Dove, real beauty without artifice is attainable every day.
Although we don’t know it, we women exhibit this in the simplest things – like when buying groceries in our sweats, with the hair scooped up in a ponytail and not a scrap of makeup on.
Natural beauty starts by going back to the basics of washing the face. Since there are a lot of products that contain harsh ingredients that will dry or damage the skin, women have relied on Dove for years. My lola had dry skin. She used Dove because she didn’t have to put lotion on after her bath. Thankfully, she passed on this beauty secret to me.
Jenny Infante, brand manager for Dove, says, "Unlike soap, Dove does not dry the skin. It is made with moisturizing cream that leaves a smooth and soft feel to the skin." The difference between soap and a cream bar is its effect on the skin. Soap usually leaves the skin squeaky-clean and dry, but Dove leaves the skin moisturized.
Recently, Dove invited journalists and 11 women (from fresh grads to grandmas, Chinese mestizas to morenas) to experience "effortless and unique beauty" at Balai Taal, Tagaytay.
The quigong session with tai chi master Stella Unson was an energy-booster. There was a foot spa using Dove on one leg and ordinary soap on the other just to prove that the cream bar leaves the skin soft and young-looking.
Included in the group were Barni Alunan, Monique and Cris Villonco, Susan Reyes, Christine Jacob-Sandejas, Felicia Atienza, Agot Isidro-Sandejas, and Jul Dizon. They all have different personalities and live interesting lives by respecting the natural.
"We got these 11 women because they epitomize what Dove really stands for – true, honest beauty – and captured them in pictures so that everyone can see," adds Infante.
Photographer Isa Lorenzo unveiled her portraits of the 11 Dove women showing their real essence by using natural light. For her, Dove does not transform a person. It just brings out what is important, which is natural beauty.
Dove’s new TV commercial was a creative way of demonstrating how women can maintain healthy and young-looking skin. By dipping the rose in a cream bar, it maintains naturalness. After all, women are like roses: They are a symbol of natural beauty.
"The commercial reinforces the message that what we bathe our bodies with conforms with Dove’s belief," concludes Infante.
Dove’s beauty philosophy is that women can be beautiful by accepting the condition they are in as true and natural.
At the end of the day, men often fall in love with women who, for once, aren’t thinking about their looks.