Nothing invokes propriety and politeness like the classic strand of pearls.
And while Jewelmer does have a wonderful treasure trove of classic pearl strands, this maverick pearl producer wants to show that pearls are definitely very 21st century.
Then again, Jewelmer has never been a staid predictable company. They dont see themselves as mere pearl producers but as ambassadors of the talent, artistry and rich potential of the Philippines. But at the same time, Jewelmer has a French influence as it is a partially French company.
For the past three years, Jewelmer has mounted a fashion show to celebrate French Spring in Manila. After all, if theres one thing that binds France and the Philippines, its a love for fashion. This years show was called The Ultimate Orient. "Orient" refers not to the geographic location but to the inner glow of the pearl, as this quality is one of the most unique characteristics of Philippine South Sea Pearls. However, the title also refers to the world- class talents who were integral elements of the show: Ballet Philippines, the Majam Jazz Band, violinist Jay Cayuca and saxophonist Ding Basbas. The featured fashion designers are also of international caliber: Ignacio Loyola, Dennis Lustico and Jojie Lloren all veterans of international fashion competitions.
By Ignacio Loyola and Jewelmer Jeunesse |
There was a pearl belt bag jauntily resting on a models hip. A particularly naughty touch was a thick dog collar studded with pearls that came complete with a leash!!! But the true showstoppers were the "pearl bubbles" wiry globes adorned at intervals with pearls. These bubbles were worn singly, in twos and in threes.
When I found Ignacio at the end of the show, he said he wasnt thinking of French poodles at all. Clowns inspired him to make the pearl bow ties and balls. He adds cheekily, "Gusto ko pa nga much bigger." The tablecloth prints were actually pillowcase fabrics that he bought by the pound. "Mura lang yon," he admitted.
Ignacio is an important young talent. He can take mundane materials, and through his imagination, transforms them into creations of wit and whimsy.
By Dennis Lustico and The Strands Collection |
By Jojie Lloren and Jewelmer Classic |
A concrete example is how Jojie does a shift dress he makes a fichu collar that extends to the waist to give the illusion of a bolero. He makes a clean, streamlined strapless dress of woven ribbon strands. He cuts batwing sleeves that when seen from the back look like a swingy cape.
For these bravura pieces, Jojie chose dramatic, sculptural brooches and long, long strands that instead of being worn around the neck, were draped carefully over one shoulder.
Jojies gift is that he tempers his artistry and creativity with a tasteful elegance, never descending into clothes that cannot be worn. That skill should ensure that his time will endure longer than a moment.
Ultimately, Ultimate Orient was not just a show but a magnificent, supreme declaration of hope.