MANILA, Philippines — Esteemed Filipina fashion designer Criselda Lontok lives and breathes art. To her, fashion is a true art form, and fashion design, her métier and craft for the past 35 years, a means to convey and radiate an artistic expression that’s uniquely her own.
Rustan Commercial Corp. chairman & CEO Zenaida Tantoco with Criselda Lontok.
Her work as Rustan’s in-house designer and her years working under the tutelage of Rustan’s matriarch and founder Gliceria Rustia-Tantoco has widened her periphery of styles, which are at once elegant and timeless. A palpable artistry can be seen in even the smallest detail of a Criselda Lontok piece.
SSI Group Inc. president Anton Huang with Rustan Commercial Corp. president Donnie Tantoco.
As Criselda Lontok celebrates her 35 years of transformative style, she boldly looks forward into the future, the next generation of women—young influential ladies, who look up to their mothers as their own personal icons. The very same women who have followed and stayed true to Criselda’s style philosophy since the label was created 35 years ago. This year, once again, a breathtaking new vision emerges from the chrysalis. Rebirth begets reinvention—and the exhilarating cycle begins anew.