MANILA, Philippines - Tupperware Brands Philippines, one of the country’s leading direct-selling companies and a top distributor of globally renowned brands, celebrated its 19th year in the Philippines with a new campaign that reiterates its passion to change lives.
Tupperware Brands recently launched its new campaign “Better Lives…One at a Time” at Sofitel Philippine Plaza Hotel. The company’s renewed mission aims to help Filipinos achieve progressive lives through its world-class brands and globally recognized business opportunity.
“As a globally trusted, multi-brand category direct-selling company, Tupperware Brands reinforces its strength as an organization with an unwavering commitment to touch the lives of Filipinos. Our strong heritage and reputation that we have been fortunate to share with Filipino customers the past 19 years, have put us in the unique position to help empower themselves and aspire for better lives for themselves and their families,” said Perry Mogar, president and managing director of Tupperware Brands Philippines.
Tupperware Brands reiterated its commitment to change lives by integrating the campaign to its products, business model, and its corporate social responsibility (CSR) efforts.
Through its globally renowned brands, Tupperware Brands aims to change lives by instilling among customers the importance of being confident and adapting a more positive outlook in life. Through its flagship brand, Tupperware, the company aims to preserve special moments among families one meal at a time through food and beverage products that are known for their durability and high-quality design. With its premier cosmetics brand, Colour Collection, it encourages customers to strive for flawless confidence through top-of-the-line makeup products that provide excellent color while caring for skin. Through Baby Care Plus+, a growing baby care brand, the company aims to provide the best baby care line proven to give gentle yet effective protection for babies. Tupperware Brands also plans to integrate the campaign through its other globally renowned brands like Ivana, White Result, Wonderbra, Playtex, and Hanes, among others.
The company’s new campaign will also be instrumental in its commitment to empower and provide financial independence to its approximately 200,000 local dealers through its globally recognized business opportunity.
The “Better Lives...One at a Time” campaign aims to redefine Tupperware Brands’ CSR efforts. During the anniversary celebration, the company announced its partnership with World Vision, which aims to sponsor the education of 100 children by the end of the year. Through its “Share the Love” promo, every Tupperware Brands product that will be bought, the company will give a portion of the sales to the Share the Love Fund, which will then be donated to World Vision. To date, Tupperware Brands has been able to raise funds to support 58 kids and urges its customers to support the remaining 42 through the promo.
“Since 2009, Tupperware Brands has been consistently helping World Vision in all its activities like Child Sponsorship and Gift-In-Kind initiatives. We’re glad that they’ve partnered with us once again this year, as together we believe we can make a positive difference, one child at a time,” related Jun Godornes, World Vision associate director for National Resource Development and Public Engagement.