MANILA, Philippines - There was a splash of prints and colors when Versace Jeans launched its Fall/Winter 2014 collection in a celebrity-filled event at its store at the East Wing of Shangri-La Plaza Mall recently.
Primary colors and sharp contours define shapes and volumes in the pop side of the collection, which represents major cultural currents of the postwar period, defined by the symbols, myths and expressions of a consumerist society.
Versace Jeans is the music and pop-culture inspired brand of the Versace Group, one of the world’s most iconic and famous fashion luxury brands. Its new collection is the result of the juxtaposition of two of the strongest cultural and artistic movements of the second half of the 20th century: psychedelia and pop.
Psychedelia explores visions and sensations and iconic images from the ‘60s and ‘70s, from concerts and music albums to street art and murals to evoke the hallucinatory state of mind in which psychedelic art was born. The prints fill the garments with distorted elements that melt and overlap into each other in surreal patterns and saturated colors.
Urban art forms find expression in all over graphic prints and placed foulard designs that fill shirts and dresses, making appearances also inside the garments with simple elements treated as small works of art. These two worlds meet and blend in one collection inspired by the music, art and fashion of the times.
(Check out the latest styles at the 3/F, Shangri-La Plaza. Follow Versace Jeans Philippines on Instagram @iloveversacejeans.)