MANILA, Philippines - SM MEN’S FASHION made local retail history as it successfully presented its Spring-Summer 2013 collections at the Philippine Fashion Week last Oct. 24 at the SMX Convention Center. The jam-packed occasion filled by Philippine fashion’s A-listers, insiders, personalities and celebrities was an epic event wherein SM unveiled its latest menswear collections highlighting the designer collaborations. SM MEN’S FASHION’s extraordinary line-up included the industry’s finest: Randy Ortiz for Uberto Duranti, Rhett Eala for Mainstreet, Ivarluski Aseron for Coco Republic, Frederick Peralta for Michel André, Louis Claparols for Markus and Rajo Laurel for Wharton.
The fashion forward move to come up with designer-inspired pieces brilliantly introduced an optimistic vision of style and design in the future of local retail. The celebratory fusion of each brand with its respective designer fashioned an outstanding exhibition of contemporary silhouettes, design innovations, current styles and up-to-date tones and hues. The collections presented a wide range of style offerings noteworthy of every man’s up-to-date wardrobe and style essential.
SM MEN’S FASHION is at the forefront of local menswear retailing as it transcends global trending to the local stylescape. Its progressive move towards fashion collaborations is breaking traditions and setting new boundaries to the advancement of local men’s fashion. SM MEN’S FASHION is one of the main driving forces towards the establishment of the modern-day standard and in developing the future of Philippine retail fashion.