MANILA, Philippines - SM Men’s Fashion is making a cool statement for Summer 2012. Trendsetting the local scene with the latest in global fashion, menswear is introducing a splash of colors to update the Filipino wardrobe. Adding to the strong presence of white and contemporary neutrals, pastels and desaturated hues refreshingly create a certain feel of freshness in the typical and classic look for the man-about-town.
Sleek and suave, the current collection presented in up-to-date tones offers a new perspective in local menswear styling. Full of panache, the understated but sophisticated look unfolds with soft-tailored pieces elevating casuals into a whole new level of class. Blazers, polos, shorts and pants in linen and cotton are sleeking up this season’s wardrobe with these on the radar staples, which define a certain comfort and lightness.
SM Men’s Fashion is rethinking style with a certain mood of seriousness and infusing more value to the art of dressing. It is fusion on minimalism, modern preppy and classic to create elegant but affordable fashion. In-house brands such as Mainstreet, Coco Republic and Baleno are styles streaming a more trendy reportage in updating the look and feel of local retail. Nowadays, who says looking dapper can only be for Black Tie events, inside the boardroom or on high street? Modern menswear is understated, relaxed and polished cool anywhere.