MANILA, Philippines - The excellent craftsmanship of Italian watchmaking was proudly unveiled at the Power Plant Mall as high-end watch brand Anonimo introduced its quality timepieces to the upscale Filipino market via a cocktail evening and launch event that showcased the best of the brand’s luxurious offerings.
Seen at the swanky affair were distinguished guests and notable personalities, including Italian Ambassador Luca Fornari, and Anonimo CEO Mr. David Cypers.
The Florence-based watch brand was brought to the Philippines by Its ‘Bout Time Inc. (under the leadership of Soong), which operates under pioneering group Frigate Holdings.
Hosted by Jinno Rufino, the event commenced with opening remarks by It’s ‘Bout Time Managing Director Jason Soong, followed by a brief speeches by Italian Ambassador Fornari, Anonimo CEO David Cypers and Frigate Holdings Chairman Wellington Soong. To cap off the celebration, Anonimo raffled off gift certificates to luxury resto-lounge Opus to several lucky winners.
Founded in 1997 in Florence, Italy by Federico Massacesi, Anonimo sought to highlight and enhance the creative city’s reputation for watchmaking finesse. Known to have achieved the perfect blend of tradition and innovation enhanced through quality craftsmanship, each timepiece bears the brand’s signature aesthetic: handcrafted designs and the use of unique materials to suit varying preferences and needs.
An ode to the authentic Italian military watch design, Anonimo offers an extensive range of timepiece options through its various collections: the high-performance Sports Line, the elegant Militare Line, the technologically-advanced Professionale Line and the rich and classic Dino Zei Line.
On the decision to bring the Anonimo to the country, Soong says: “When we saw Anonimo, we immediately felt that it would be an exciting addition to the selection of high-end timepiece brands in the Filipino market and that its perceived audience would appreciate the rich heritage behind it, as well as its innovative designs and styles.”
Today, Anonimo is worn by some of the world’s most popular personalities and figures, including Hollywood icon Tom Cruise, Red Hot Chili Peppers vocalist Anthony Kiedis, Italian cycling champ Ivan Basso and Kiss drummer Eric Singer.
Soong says the lifestyle imbibed by the timepiece matches that of today’s upscale Filipino wearer. “Anonimo is for the discerning individual with a fine appreciation of quality craftsmanship and style; and today, we see more and more Filipinos who fit this mold. Beyond a singular experience, Anonimo also offers a lifestyle—and through its various lines, there will certainly be a watch tailor-fit for every wearer.”
(Anonimo is now available at Washington, Power Plant Mall, Rockwell Center, Makati City.)