Fashion retail advertising in the Philippines presents a spectacular landscape of local and international celebrities, TV personalities, über models, top performers and now even the hottest and most sought-after athletes. Each brand echoes its aesthetics and identities in visual narratives creating unforgettable, sensational and breathtaking style statements. These celebratory expositions are seen on the endless pages of glossies and broadsheets, mall-wide window displays and the grandest of them all is the billboard showdown through the entire strip of EDSA. In the bigger scale of things, the picture-perfect visuals tickle the subliminal stream of mass market consciousness as they imprint awareness from figments of the vast world of imagination. Moreover, these are insights of the look and shape of things to come.
In line with The Philippine Star’s 25th anniversary, Multiple Choice presents 25 of the latest fashion-forward ad campaigns featuring outstanding creations of exemplary brands. Their defining uniqueness has captivated and captured the general public’s interest in both reality and fantasy. More importantly, their forward-thinking ideas are revolutionizing the fashion and style arena into a trendsetting playground of endless creativity. Fashion retail in the Philippines has taken a fearless step into the competitive and scene-stealing global platform of advertising.
(E-mail the author at mymultiplechoice@yahoo.com.
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