Practicality is taking over the world of fashion. Impulsive or reckless shopping is a myth nowadays since times have gotten harder and the world is already feeling the pinch. Generally the term practical is associated with something monetary. In the world of style, its modern context is all about quality, longevity and timelessness. Despite this time of uncertainty, the jewelry industry has sky rocketed, maybe because these pieces of adornment have always been considered a worthwhile form of investment. In apparel, trendy stuff and extravagance are becoming a thing of the past and taking a slack while more opt for the basics. Style aesthetics and ethics have started to change while everything about to be bought needs a reality check first. With the countless brands offered in the growing retail landscape in Manila, one of the latest havens of classic finds has just arrived— Massimo Dutti. Opened a couple of months ago, the upscale Spanish brand presents a range of timely forever pieces. Each item is made from high quality materials, designed beyond trends and the weathering style seasons, and most importantly with functionally ideal for creating a closetful of ensembles. There is great attention in its collection that focuses on the importance of mix-matching pieces. Massimo Dutti is for the woman of style and substance who knows what she wants and is at the top of her field. The renowned brand is for the modern femme of style who practically knows how to splurge and what to spend on. The biggest silent and unproclaimed statement trend now says it’s the best time to invest on classics. Future trending predicts that these updated staples will never be unfashionable. This is the new style calling and the latest obsession as it answers to global fashion’s call of Dutti.
(E-mail the author at mymultiplechoice@yahoo.com)