URBAN SUMMER

Journey through the wild this summer as fashion travels to a postcard perfect urban safari adventure.

Dreaming chic style with a touch of exotic Africa brings a closet-full of ideas that’s thoroughly up-to-date for the everyday city expedition. Set in the vast wilderness of the Spring-Summer 07 collections, the season’s fashion feel hints of the gaming trail explored by premiere design labels such as Louis Vuitton, Viktor and Rolf, Stella McCartney, Bottega Venetta, Derek Lam, Donna Karan and Michael Kors and presented in sleek cosmopolitan ensembles —— a must-have for the hot days to come. The safari look is reinvented with a global appeal that’s not too ethnic or limited to its classic tailored feel. The modern signature charm is sexy, casual and cool in easy pieces that showcase understated luxury for the wild at heart. Step into the wildlife in a mix of athletic and figure-hugging casuals that give maximum coverage to our bare essentials. Smart utility is hunting the vast terrains of comfort dressing that’s leading the fashion pack into the woods.

Travel through the urban landscape with a cultivated palette of khakis and earth tones for a playful game of "hide and chic" made for the shade. Luxe up in glam studies of skin accessories and jewels from the tribe for that added mark of sophistication.

There are more than a handful of boutiques that carry these trendy fashion-of-the-moments. A standout among them is up and coming style haven Inches, a place for the bold fashion follower. Braving chartered retail territories, its enclave is a novelty of current season’s top buys in fabulous apparel and accessories. Its style-worthy pieces are made of high quality materials, fabrics and designs sourced abroad which are affordable and practical to a wide market for women. Inches is armed with a fashion forward aesthetic in its trendy contemporary line that defines what’s hot, hip and now.

Inches is for the practical woman of style who understands the value of affordable chic.

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