Blackpink's Lisa launches own label LLOUD

Lisa with her birthday cake
Lisa via Instagram

MANILA, Philippines — Lalisa Manoban or Lisa from the Korean girl group Blackpink launched her own management label LLOUD.

After teasing the launch the past few days, Lisa officially revealed the label's establishment on social media.

"Introducing LLOUD, a platform to showcase my vision in music and entertainment. Join me on this exciting journey to push through new boundaries together," Lisa wrote in an Instagram post.

The label's website carries this description: "Our passion as an artist management company is to create experiences that transcend genres and connect generations. Our core lies in relentless innovation and a commitment to authenticity. We're not just pushing boundaries; we're redefining them, crafting chart-topping and genre-defying music."

Lisa's move follows her Blackpink collegue Jennie who also launched her own label Odd Atelier last December, which will handle all her projects as a soloist.

Another Blackpink member, Jisoo, is rumored to be setting up her own label Blissoo, with the help of her brother Jung-hoon.

While Lisa and Jennie have their own labels for their solo careers, their group activities with Blackpink will still be managed by YG Entertainment after the group renewed an exclusive contract.

Lisa's only solo album to date "Lalisa" from 2021 was released by YG Entertainment and Interscope Records, featuring the single "Money" and the namesake track.

RELATED: BLACKPINK members not renewing YG Entertainment pacts for solo activities

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