MANILA, Philippines – The Filipinos’ love for Pope Francis has spilled over into cyberspace.
Just over a month since #DearPopeFrancis hashtag was launched by the MVP group of companies led by TV5 Network in December, it has as of this writing reached an estimated three billion impressions and still growing; making it as one of the leading hashtag campaign efforts on the Pope’s visit to these shores.
Consequently, #DearPopeFrancis is also seeing higher numbers of organic likes and shares on Facebook.
The online campaign is meant to ask netizens to use the #DearPopeFrancis hashtag to proclaim their love for the Holy Father by sending their personal greetings and welcome messages via various social media platforms.
The campaign to date, has elicited favorable feedback from people around the globe and has taken a very personal and profound meaning for many of them.
They have used the hashtag to offer their special intentions, petitions and prayer to Pope Francis and to express their love for this “pope of the masses.”