SM by the Bay joins International Coastal Cleanup

MANILA, Philippines - SM by the Bay is staying true to its commitment to promote and support the International Coastal Cleanup Day with its Coastal Cleanup Challenge within its 1.2-km promenade in Pasay City.

Organized by the non-profit organization Ocean Conservancy, this international event aims to raise awareness on the importance of protecting our waterways such as the beach, rivers and the bay and keeping them free from litter and commercial trash.

Volunteer organizations, patrons of SM Mall of Asia and SM by the Bay, and LGU representatives from Pasay city, Department of Environment and Natural Resources, the Philippine Coast Guard and Government Service Insurance System participated in the Coastal Cleanup Challenge. 

During the challenge, volunteers plied the SM by the Bay promenade to collect data and litter.

The team with the most number of trash and corresponding data collected was awarded a special prize by the organizers.

On record, the Coastal Clean-Up Challenge collected 2,454.50 kilos of trash, including 2,293 pieces of slippers and shoes, 1,813 pcs of food wrappers, 1,495 pieces of take away containers, 998 bamboo and wood, 882 beverage bottles, 605 cigarette butts and much more.

Seeing the success of the event and the impact it has made on the volunteers and participants, SM by the Bay aims to continue to protect its coastal perimeters via a series of other pro-environment events.

The event was presented by SM by the Bay, SM Cares and SM Mall of Asia and made possible by the support of Columbia Sportswear Philippines, The Pad and Gatorade in partnership with DENR, Pasay and GSIS.