Philippine business welcomes KidZania Manila

MANILA, Philippines - Some of the biggest names in Philippine business were among the first to experience KidZania during KidZania Manila’s trade launch held at the Rockwell Tent in Makati City.

The executives behind the Philippines’ first-ever family edutainment center dressed in their dream jobs at the trade launch.

KidZania Manila is a P1-billion project of ABS-CBN Corp. and Singapore-based Kidz Edutainment. The Philippines’ first-ever family edutainment center is being developed by the Fort Bonifacio Development Corp. (FBDC) in a 6,000-sqm property at Bonifacio Global City in Taguig.

Construction of KidZania Manila has begun and is set to open in November 2014.

ABS-CBN subsidiary and franchise owner Play Innovations Inc. will operate the kid-sized city.

Play Innovations president and CEO Maricel Pangilinan-Arenas said activities at KidZania Manila will be designed to complement classroom learning and will be designed specifically for Filipino children, highlighting the country’s agricultural and fisheries sectors, as well as role-playing jobs focused on disaster preparedness.

Through KidZania’s ultra-realistic role-play, kids aged four to 14 can learn about different careers. Each experience is designed to empower kids, giving them the confidence to be their best selves, and inspiration to be great global citizens.