MANILA, Philippines - BUM Equipment unveils its launching of G.I. (Girl It’s) Jane collection named after one of its youth brand ambassador Jane Oineza (photo), who is fresh from her successful third finish in the recently-concluded Pinoy Big Brother All In Edition on ABS-CBN.
BUM’s move to provide Oineza with a collection named after her does not just spotlight the young star’s crowd-drawing potentials, but as an inspiration to the youth of today to be uniquely strong and brave amidst any criticism.
Once there was this quote that perfectly describes Jane, “It’s hard to be yourself in a world that wants you to be like them.” But when she was just one of the housemates, she was brave enough to hold on to what she strongly believed in. Thus, the statement shirts were born.
The statement shirts texts will read: “I am Misunderstood,” “I’m Real” and “I am Stronger” and are all printed on black shirts. These speak of Oineza’s transformation for the past months, which truly define “who” she is as an individual, as a young talented celebrity.
Oineza, being a youth brand ambassador is a reflection of a young woman who is brave enough to face all the critics and stay true to herself, no matter what.
The collection can be purchased at all BUM boutiques nationwide.