MANILA, Philippines - Comfit, the footwear brand with a wide range of shoes that are low in price but high on style, is celebrating its second-year anniversary.
As part of its celebration, Comfit has tapped Julia Montes (photo) as its first celebrity endorser. The Muling Buksan Ang Puso actress strongly embodies what Comfit is all about: Youthfulness, beauty, being comfortable in one’s skin, as well as humor and playfulness.
Julia says she was already a fan of Comfit even before she was asked to be its endorser. As a shoe lover, she likes that Comfit has stylish designs without sacrificing comfort. Its affordability is a plus, especially for young women like her who want to look good without making a huge dent on the budget.
Comfit is managed by Leapglass Corp., a group of companies that is also responsible for the Philippine distribution of the US footwear brand Michael Antonio. Given the success of Michael Antonio’s entry into the market, with its glamorous and sky-high heels, the group has further widened its market reach by focusing on flats and low-heels through Comfit.