Manila, Philippines - As the new celebrity endorser of 555 Tuna, Robin Padilla is the main attraction in the brand’s new TV commercial. Shot in Escolta Street in Binondo, Manila, the TVC reflects 555 Tuna’s campaign titled Katawang Palaban.
In the commercial which can now be watched on primetime, Robin is seen among groups of Filipino workers whose jobs and daily tasks entail manual labor and require physical strength. While walking, he sees a man carrying two heavy sacks on his shoulder; a woman doing laundry; and men lifting an electric post.
These are the perfect examples of “Katawang Palaban,” which are the targets of 555 Tuna’s campaign. Its goal is to motivate Pinoy workers and to make them feel that 555 Tuna is their partner in securing the future they want for their families.
Robin said he understands the plight of Pinoy workers and is thankful to have been given the opportunity to reach out to them. “I really enjoyed working on the new 555 Tuna commercial. The TVC sends out a good message and everyone in the set was very helpful and dedicated as well. I can say that everyone contributed to the success of this commercial,” he said.