MANILA, Philippines - DZMB, more popularly known as 90.7 Love Radio, reinforced its claim as the top-rating FM station nationwide for the 10th consecutive year, amid an intensified ratings game among radio stations, keenly being observed by the advertising sector.
The Nielsen Media Radio Audience Measurement survey for November 2011 showed that from Mondays through Sundays, 90.7 Love Radio captured the highest audience percentile in Metro and Mega Manila. While being consistently on top throughout broadcast hours, the station’s audience draw peaked at 9:30 to 10 a.m. on the time slot with Tambalang Balasubas at Balahura (Chris Tsuper and Nicole Hyala) and between 10:30 to 11 p.m. with Papa Jack on board titillating listeners with his back-to-back programs True Love Conversations and Wild Confessions, making them the highest-rating programs on air today.
Love Radio also claimed the top spot in Davao, Laoag, Baguio, Santiago, La Union, Palawan, Lucena, Naga, Bacolod, Kalibo, Malaybalay, Butuan, Koronadal and General Santos City.
90.7 Love Radio’s listenership straddles the A-B-C-D-E markets, with equitable split between male and female listeners, and a similar even distribution on age brackets from tweens to college students, young urban professionals and mature listeners aged 40 and above.
With this development, expect more innovations and exciting program ideas being mapped out by the radio operations think-tank at Manila Broadcasting Company for 90.7 Love Radio.