MANILA, Philippines - Even if James Yap claims to be single and loveless these days, he is “blooming.” A new James — his body more toned and skin more glowing — is shown in the newly-launched billboard of Cathy Valencia Skin and Body Centre (CV). James is the very first male endorser of CV, a fast-growing aesthetic center known for its skincare services. James joins CV’s roster of endorsers namely, Marian Rivera, Vina Morales, Rufa Mae Quinto, Empress Schuck, among others.
James, even if he belongs to the sports arena, has realized the importance of taking care of his skin and body and he chose CV, among his many choices. Extremely satisfied, he even agreed to promote the brand. James’ favorite treatments include Pure Oxygen Therapeutic Facial, which is suited to his lifestyle, which includes long hours devoted to training and lack of sleep due to numerous commitments. He also loves CV’s Sculpt Rejuvenation, for healthier hair and for body contouring and toning.
Cathy Valencia-Lim, the company’s president and CEO, is more than happy to have James as the very first male endorser for her aesthetic clinic. James, after all, takes his “beauty” regimen religiously. And they are similar in a lot of ways: Cathy and James. Even with what they have achieved, they would like to remain low-key. And like James, who is very versatile in the basketball court, Cathy’s clinic is a one-stop-shop offering top-of-the-line treatments for the skin and body. She is also known for skin whitening — and is gaining popularity for her slimming treatments.
Cathy is “endorser material” herself. She is naturally gorgeous. She is known for her fruit acid-based products. This is in line with what CV has been promoting for years — the natural approach to beauty enhancement.