MANILA, Philippines - McCormick shakes up the marketplace with the launch of its Buffalo Wings Seasoning Mix. It was aptly titled Hot Chicks and hosted by the hunks of Magic 89.9’s Boys Night Out Sam YG, Tony Toni and Slick Rick. Dubbed as the hottest thing to happen to chicken, the event was held at Fiama Bar in Makati City. Ramping up the heat right at the start of the event was a fiery dance performance by the Tribal Dancers, champions of TV5’s Talentadong Pinoy.
Guests were then warmly greeted by McCormick Philippines Inc.’s marketing manager Dong Saga in his welcome remarks. It was followed by a product introduction highlighting the four flavor variants by McCormick’s product manager, Katrina Grace Tan. Tan expounded on the seasoning mix’s quick three-step easy to prepare feature that is most ideal for the home setting.
This was followed by a mini-fashion show that wowed the crowd with four Hot Chicks representing the variants: Classic with Hot Mama, Screamer with Race Girl, Barbeque with Beach Babe and Teriyaki with Animé Girl leading to a grand reveal of the vignettes.
Crowds gathered at the New York style Classic flavor section which was in a kitchen setting. Participants dropped their cards for a mini-raffle and played the classic chili hot wire game. Guests and media people took turns for a photo-op with Boys Night Out, Beach Babe and Beach Hunk in a beach like setting featuring the outdoor favorite, Barbecue flavor. The Teriyaki flavor section featured a customized Hot Chicks digital game while the Screamer flavor had an “only for the brave” themed vignette with an arcade car racing game. A sexier twist to this already hot event is the unlimited McCormick Buffalo Wings food sampling of all the variants.