Smart, Sony Ericsson stir Beyoncé fever

MANILA, Philippines - Leading wireless services provider Smart Communications, Inc. (SMART), through its postpaid brand SMART Gold, and global mobile brand Sony Ericsson give new SMART Gold subscribers CDs of Beyoncé’s latest album I Am... Sasha Fierce, DVDs of The Beyonce Experience concert, and a chance to see Beyoncé perform live in concert in Perth, Australia.

New SMART Gold subscribers availing of any of the following Sony Ericsson handset — W595, W705, C905, G705, G502 — will each receive a CD of Beyoncé’s latest album I Am...Sasha Fierce and a DVD of The Beyonce Experience concert for free.

“Through SMART Gold, we would like our subscribers to enjoy great music experience by offering Sony Ericsson’s feature-packed mobile phones that fit the music-loving subscriber’s lifestyle,” said SMART Marketing Group head Annie Naval. “SMART Gold always offers great handset deals to perfectly match our subscribers’ lifestyles to better serve them.”

“When you combine the wide range of communication and entertainment features found in Sony Ericsson handsets, with SMART’s innovative services and superior network coverage, subscribers are assured of the best mobile experience,” said Sony Ericsson GM Dennis Manzano.

Through the Beyoncé Live promo, SMART Gold and Sony Ericsson also give subscribers a chance to watch Beyoncé perform live in her I am... concert in Burswood Dome, Perth Australia on Sept. 24. Three subscribers get a chance to win an all-expenses-paid trip for two, which will include roundtrip airfare for two persons, two-night hotel accommodation, and pocket money worth $400.

To join, SMART Gold subscribers need to register to the raffle promo by texting BEYONCE<space>Name/Address/Cellphone Model and send to 3830. Promo is open to new and retention-availing SMART Gold subscribers who availed of any of the participating Sony Ericsson handsets within the promo period, which runs up to Aug. 28.

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