TRANSFORMERS: REVENGE OF THE FALLEN, the country’s biggest film to date, easily rolled past the P350 million mark after only 33 days at the box office.
Nicole Castillo-Deato, Marketing Manager of Solar-UIP, the film’s Philippine distributor, attributed the film’s popularity and longevity to several factors, including the film’s flawless and thrilling special effects, the original cast and director, and the incredible support of fans of the TRANSFORMERS franchise. In particular, the biggest Filipino Transformers community in the world, Cybertron Philippines, once again provided astounding voluntary commitment to the success of the REVENGE OF THE FALLEN, much in the same way the group helped to launch the first TRANSFORMERS film to similar box office success. For both films - and indeed for many other Solar-UIP releases, such as the upcoming G.I. JOE: THE RISE OF COBRA - the group volunteered members, time, and effort during the planning and execution of several events critical to building the fanbase and mass appeal of Transformers.
Ronald Matignas, Sales Manager of Solar-UIP, also expressed his gratitude to exhibitors, who continue to show TRANSFORMERS: REVENGE OF THE FALLEN on screens nationwide.