MANILA, Philippines - The Coca-Cola Company and Warner Music Group’s Atlantic Records have come together to record and release a new song featuring some of the hottest acts from the music world.
Titled Open Happiness, the single features a unique mix of genres of music with the combined talents of the Happiness Factory composing of Cee-Lo Green; Fall Out Boy’s Patrick Stump; Brendon Urie from Panic at the Disco; Travis McCoy from Gym Class Heroes; and Janelle Monae. The song is all about inviting people to share a little happiness and enjoy life’s simple pleasures. Open Happiness also reflects the spirit of positivity, optimism and fun.
Producers Butch Walker (who co-wrote the track with Cee-Lo Green) and Polow Da Don were responsible for the musical collaboration. The award-winning producers have set out to mix rock and hip-hop and create a cutting-edge sound that brings Coca-Cola’s Open Happiness to life. The two have been responsible for some of the most popular music of recent years and have worked with Usher, Kelis, Pink, Fergie, Pussycat Dolls, Avril Lavigne and Katy Perry.
Commented Travis McCoy of Gym Class Heroes, “I think Coke reaching out to upcoming and established artists is a really good move. Everyone comes out a winner. We as artists get to collaborate with people we look up to and Coca-Cola gets a fresh new song that I think people are going to be really receptive to.”
Cee-Lo Green added, “I guess what was interesting about the idea at first was Coca-Cola’s interest in me — that was appealing. Music’s marketplace can be very fickle and unforgiving and if you want longevity and you want legend, who better to ask advice from than Coca-Cola?”
Listen to your favorite local radio stations and enjoy the Open Happiness track brought to you by Coke and Warner Music Philippines. If you want to get hold of Open Happiness, get the truetone or full track on your mobile through digital downloading. Text HAPPINESS to 5677 for the truetone or text FULL HAPPINESS to 5677 for the full track.