MANILA, Philippines - While she still likes pieces that are exciting and young, these days Sarah Geronimo’s clothing choices lean more towards pieces that are more sophisticated but no less exciting — which is exactly the new Unica Hija style.
Unica Hija tapped Sarah to be its latest celebrity endorser for that reason. It caters to young women who have only just begun to make their own way in the world, who are career-driven yet manage to lead active social lives. Sarah is all those things and more. She is a multiplatinum-selling recording artist, a box-office queen and successful concert performer, yet she remains humble. Sarah is the girl everyone wants to be their Unica Hija. She’s a role model which makes her an ideal endorser.
Sarah signed a three-year contract with Unica Hija, which states that she will showcase their latest collection by attending events and gracing in-store materials, out-of-homes, print ads, and the official Unica Hija website.
A lot of clothing lines wanted to hire Sarah, but she chose to sign on with Unica Hija because she likes its clothes — and because she’s changing, growing up and becoming more of an adult.
Unica Hija carries stylish, casual and business clothes for women. It is a proponent of smart dressing and offers designs inspired by the latest international and local fashion trends. Unica Hija is owned by LC Star Power Ventures, Inc.