Garbed in gowns by top couturiers, the stars were driven in BMWs and they walked on a Red Carpet reminiscent of the Oscars pre-ceremony event. The affair, capped by a fireworks display, has brought glamour back to an industry reeling from onerous taxes, video piracy and a prolonged slump that threatens to put it six feet under the ground.
"We need a glamorous affair like this," said Albert, "if only to boost the morale of industry people."
Here are the list of awardees:
Best Picture Aishite Imasu (Regal Films)
Best Director Joel Lamangan (Aishite Imasu)
Best Actress Claudine Barretto (Star Cinemas Milan)
Best Actor Dennis Trillo (Aishite Imasu)
Best Supporting Actress Jaclyn Jose (Naglalayag)
Best Supporting Actor Jay Manalo (Aishite Imasu)
Best Screenplay Cris Vertido (CM Films Panaghoy sa Suba)
Best Cinematography Ely Cruz (Panaghoy sa Suba)
Best Production Design Joey Luna (Aishite Imasu)
Best Editing Marya Ignacio (Aishite Imasu)
Best Sound Engineering Albert Idioma (Feng Shui)
Best Musical Score Nonong Buencamino (Panaghoy sa Suba)
FPJ Lifetime Achievement Award Marichu Maceda