Premiere Jewelry Brand RE-launches Cebu boutique

The premiere French-Filipino luxury jewelry brand celebrated the reopening of its boutique last July 2, 2015 at the Ayala Center Cebu. Jewelmer Joaillerie, which was established in 1979 by French pearl farmer Jacques Branellec and Filipino entrepreneur Manuel Cojuangco, aims to establish a stronger presence in Cebu through its recent shop renovation.

Said JewelmerJoaillerie Deputy CEO Jacques Christophe Branellec, "We would like to strengthen this relationship by getting more acquainted with the Cebuanos. We have strong ties to Cebu, as it is where most of our people in the farm come from. Cebuanos not just appreciate the beauty of the pearl, but they also understand its importance."

The brand opened its first boutique in the lobby of The Manila Peninsula in 1985, and has grown steadily to operate 12 shops around the country. Jewelmer Joaillerie's stores possess an aesthetic that is described as a blend of French elegance and Filipino artistry.

Hosted by Issa Litton, the event was nothing short of magnificent as guests had the opportunity to win exciting raffle prizes, marvel at Jewelmer's stunning creations, and see the new look of the store, all while enjoying some lovely canapés and fine champagne. Officially reopening the store were Jewelmer Joaillerie's Executive VP and Deputy CEO Jacques Branellec and Creative Director Gaelle Branellec, together with guests of honor Nonie Uy, Penny Weigel, and Hon. Margot Osmeña.

Jewelmer is an international luxury brand that was born out of a commitment to the world's most lustrous South Sea pearls and exquisite fine jewelry that showcases the creative harmony of French design and Asian sensibilities.