Celebrating the Power of women

CEBU, Philippines - The modern woman is independent, open, adventurous, and totally confident to explore the world on her own. Armed with beauty, brains and brawn, she is pretty strong. Women have been crossing daunting frontiers through the years and the leading outdoor athletic footwear brand Merrell is particularly proud about it – hence, the brand’s “Pretty strong” campaign this season – a tribute to the adventurous spirit of modern women.

Celebrating the innate strength in women, Merrell introduces the new performance collection that’s tailored specifically to suit their active lifestyle. Key features include the UniFly™ cushioning for greater impact absorption and stability, and the M-Select GRIP for improved traction.

Comfortable and versatile, Merrell footwear is the ultimate partner for a wide spectrum of activities – from urban strolls to exploring the wild. Accomplished triathlete Rochelle Tan is never far from her pair as she conquers the world of competitive sports.   “In my runs, workout programs and trainings, I use my Merrell shoes. They’re very light, keeps me from getting blisters, and really eye-catching because of the colors,” she says.

More models of Merrell are designed to enhance the experience even further. Pound the pavement in All Out Rush, the winner of Women’s Running 2014 Sole Mate Awards as the best trail running shoe. With the shoe’s natural shaping, the low-impact running shoe is built to help pretty strong woman run in ease wherever the adventure takes her. For runners looking for smooth transitions from road to trail, the All Out Fuse is strongly recommended. It is specially constructed to enhance agility and flexibility. Meanwhile, women who place speed at a premium choose the All Out Flash for its responsiveness and natural fit.

The new styles in the All Out collection are designed to lift women to even greater heights. A brand that is founded on passion and commitment to the great outdoors, Merrell continues the campaign to celebrate all pretty strong women with the same love for adventure.

Merrell stores are located in TriNoma, SM North Edsa Annex, Market! Market! , Festival Mall Alabang, Marquee Mall Pampanga, Harbor Point Subic, SM City Dasmariñas, Ayala Center Cebu, Gaisano Mall Davao, Abreeza Mall Davao, SM Lanang Premier and SM Ecoland Davao.

Merrell is also available in leading department stores and sports specialty stores nationwide. (FREEMAN)