Ayala’s Expansion

CEBU, Philippines - Ayala Center Cebu recently celebrated the soft opening of its biggest expansion to date, proffering a distinct lifestyle experience that is contemporary, stimulating and accessible to one and all.

Nestled in the southwestern section of the Ayala Center Cebu superblock, the new four-level expansion adds a range of first-in-Cebu outlets to the venue's eclectic roster of merchants, along with a new set of amenities and highlights.

Flair beyond Compare

From homegrown brands to flagship stores, the new expansion maintains the mall's eclectic mix of venues on each level, effectively living up to its standing as Cebu's premier destination for shopping, dining and entertainment.

Highlighting upgraded zones and high scale brands, the first level houses new concept stores by internationally famous brands like Yves Rocher, Philip Stein, Sledgers and Ever New, along with temporary exhibits by Vito Selma, Cary Santiago and GAP.

The second level also houses a range of fast fashion and popular brands, including British India, Bambu, Bootcamp, Just G, Yakpak, Shoe Salon, Yosi Samra, Sperry Top-Sider, Keds, Mossimo, Morellato, Terra & Agua, Sunglass Hut and more.

The third level strengthens Ayala Center Cebu's IT, home essentials and kids zone portfolio, housing a diverse range of specialty venues that showcase the latest product and service offerings of technology-specific brands and stores, along with venues which have built a trusted reputation in the arena of kitchen essentials and home fixtures.

These specialty venues nested on the third level would include Asian Home Appliance, Kitchen Pro, Projekt, Howard's Storage World, JB Music, JB Sports, Classic Hi Fi, Toys R Us, PJs Sleepwear, Rainbow Tots, Daiso Japan, Itech, Octagon, Sony Centre, Samsung Mobile, LG Electronics, Cherry Mobile, Digital Village, Colours Foto, Aerophone Premium, Capdase, Case Logic, and more.

The fourth level highlights generous landscaped areas that complement select dining venues like the new Ulli's Streets of Asia, Seafood Island, The Suite Room, Starbucks, The Coffee Bean & Tea Leaf and Fudge, with more to come in the days ahead.

The fourth level of the expansion also highlights a new cinema and a Chapel, and is primed as Ayala Center Cebu's new avenue for upcoming showcases and featured highlights.

As the Icon of Style in Cebu, Ayala Center Cebu's new expansion raises the standards and ideals of cosmopolitan shopping, dining and entertainment to stellar heights - a feat which it has been consistent with since it first opened its doors in 1994. (FREEMAN)