Concept Store Grind Opens at Ayala Center Cebu

CEBU, Philippines - Live outside your comfort zone and expect a new concept store to open in December at the Ayala Center Cebu expansion.

Bent on firing-up jaded individuals, retail giant and sub-culture purveyor, Primer Group of Companies, introduces a new concept that will yank everyone out of their routine-driven lives. Ayala Center Cebu brings flair beyond compare through the opening of premium concept store Grind, a store dedicated to inspire people to try new things and lead an action fueled life.

Grind is a namesake concept store that is definitely not for the faint-hearted. The store aims to be a one-stop action sports shop for those who want to try new things and take risks to add some kick to their lives.

Just like the exhilarating skateboarding trick from where it got its name, Grind advocates living out of the ordinary and leading an adventure-filled life. And what better way to live and breathe than to immerse in board sports where people have different kinds of passion rooted on their love of such habit forming activities.

More than just competing, action sports set itself apart because of an inherent culture that comes with each discipline. Born out of sheer individuality and ingenuity, each sport is practiced out of camaraderie and self-expression. Skate, surf, and wake are all action sports that advocate individuals to keep things casual, live fast, and simply enjoy life.

Grind carries an authentic selection of actions sports products - allowing individuals to be fully equipped as they each go out and make a distinctive mark. Find brands that specialize in surf such as Hurley, Quiksilver, Roxy and Volcom, while all things skate shall be catered by Supra, LRG and DC. And finally now available in Cebu, technical water sports brand O'Neill offers wake vests for those who want to take it to the rails.

Grinds opened its first store at Solenad 2, Nuvali. And now it is moving further down south for a second store in Cebu. If you dare to seek for adrenaline, visit Grind at the 2nd Level of Ayala Center Cebu.

Be swept off your feet as Cebu's premiere lifestyle destination for shopping, dining and entertainment brings in more premium brands and flagship stores such as GRIND at its expansion, set to open this December 11, 2013.   For more inquiries, call the Concierge at 232-0380. You can also visit the website: www.ayalamalls.com.ph or "like" the official Ayala Center Cebu on facebook (www.facebook.com/AyalaCebu) for more details on upcoming shows and events. (FREEMAN)