Florals forever at SM

CEBU, Philippines - Floral prints are a fashion classic that shows no signs of wilting. They are blooming all over in the runways of the fashion capitals of the world, with Rag & Bone showing a slick tapestry of tailored coat silhouettes, Erdun with graphic lace infused bouquets, and Valentino’s romantic rendition of the trend.

With stylish celebrities like Jessica Alba, Lauren Conrad, Miranda Kerr, Vanessa Hudgens embracing floral fashion, the GTW section of the SM store brings the freshest blooms to adorn key pieces of the season

And everything’s coming up roses, daffodils, orchids, and daisies at SM with delicate English garden prints, big and bold patterns, brilliant acid bright foliage, luxe jewel-tone flowers on a dark background and vivid graphic prints blooming all over. Pack a flower power punch on sleek jackets, pretty pants, stylish shorts, and shift dresses.

Photographed at the Philippine National Heritage Train Station at Palawe, City of San Fernando, Pampanga, the floral collection is available at the Girls Teens section of the SM Store.

Fashion: Available at the SM Store | Photography: Raymond Celestino of Edge of Light | Location: Acknowledgment to the City of San Fernando Tourism Office headed by Ms. Ching Pangilinan-Gonzales. (FREEMAN)