SM holds relief operation for Brgy. Luz fire victims

CEBU, Philippines - SM Foundation, Inc. together with SM City Cebu activate the Operation Tulong Express to help over 500 families that were left homeless after a fire hit Barangay Luz, Cebu City on May 11. 

SM Foundation and SM City Cebu donated pails, kilos of rice, noodles, and canned goods to the beneficiaries identified by the Department of Social Welfare and Services of Cebu City. The distribution of the relief goods was spearheaded by SM City Cebu mall manager Sherry Tuvilla and DSWS Chief, Dr.Ester Concha.

The Operation Tulong Express is a calamity response program of SM Foundation armed with a mission to extend assistance to calamity victims. SM Foundation is committed to help the community where SM malls are located.

SM Foundation, Inc. is the corporate social responsibility arm of the SM Group. It focuses on four major programs and areas of advocacy, namely, education; religious; outreach; and health. The foundation aims to help underprivileged people in the Philippines. It was established in 1983 by the founder and chairman of the SM Group, Henry Sy.  (FREEMAN)