The Big Shift

CEBU, Philippines - In this century, people go about their lives in a fast-forward pace to keep up with the changing times.

As one of the country's pioneer telecommunications company, Philippine Long Distance Telephone Co. (PLDT)'s SME team keeps up with the trends as they launched the shift in their "committed speeds", an upgrade to their myDSL Biz' packages speed of up to 15mbps from what used to be 10mbps.

The SME Nation team which upholds the advocacy of enabling small and medium enterprise by empowering its operations sees the need for this upgrade for the SMEs to do better in their sales performance.

Marketing Head Jerameel Azurin presents that this upgrade will guarantee a realization of SMEs' mind-set to "grow and expand" as they overcome the main challenges of cost reduction, loss of control and increasing competition by means of "scalable, manageable and enabling solutions".

He shares that in this day and age, "you have to be updated, you need to automate and be online".

Not just Internet

In line with their advocacy, SME Nation takes pride in the features incorporated with myDSL Biz. It does not only benefit its customers by giving them basic Internet usage and enabling hardware bundles, it also serves them business enabling applications.

Among these apps are video monitoring (a way to observe what's happening in other branches), asset tracking (which keeps track of the whereabouts of purchases and items), sales management and inventory, online storage, etc. – what enterprises basically need in their operations.

Head of data Christian Lim discusses every feature that makes PLDT myDSL Biz an extraordinary choice in doing business. Aside from the committed speeds, the package includes a Biz Box that contains a built-in WiFi router, 1 USB port, 4 ethernet ports and 2 Voip ports for a benefit of wireless connectivity, shared folders and a local network.

On the other hand, it also includes a Security Software Suite to cover its owners not only for antivirus and antispyware purposes but fraud protection, web blocker (that allows user to filter sites than can be accessed by employees), PC tune-up and privacy manager, as well.

An addition would be the online office suite that features granting a web domain name and vanity business e-mail. Gone are the days of relying on web hosting sites such as Multiply to promote your business and establish a website. You can now use (YourBusinessHere.com) for a change. You can also say good bye to Yahoo! And G-mail for you e-mail addresses, you can now have it your way by using such address as (inquiries@ YourBusinessHere.com).

With their advocacy, SME Nation aims to further reach out to other SMEs to aid them in improving their business potentials. As what Jinky Francisco, area sales head for Visayas, shared, "PLDT is an SME partner, not a mere vendor." — Krystal Gale Cromente, University of the Philippines- Cebu