Three Sixty opens first mall-based outlet

CEBU, Philippines - Three Sixty Pharmacy continues to introduce contemporary enhancements to improve the retail pharmacy experience.

Its first mall-based outlet opened last December 18 at the J Centre Mall in Mandaue City. According to its business development manager Ramon Carlo Yap, this is their 46th branch but the first one within a shopping center.

“We want to reach out to as many communities to serve, so we open within Cebu’s newest world-class shopping center. This time, we will be serving our clients through the lobby-type concept. We would be giving them that feel of being in a prestigious hotel lobby,” he enthused.

Special treats await first-time shoppers. Gift wares like Amazing Santa, Snowman plate and pitcher, Bunny banks, and Christmas shoe offer up to 27 percent savings, as these premium items are being given away for every P1,500 single receipt purchase starting Dec. 18.

Saridon also promotes a “buy four tablets, get one free” promo.

At the same time, Three Sixty launched its rewards program. Regular customers (18 years old and above) get to have their own Green Rewards Card that enables them to enjoy several benefits and privileges, this was also learned.

Customers may simply present accumulated receipts worth P5,000 to get the card for free. Or they may get it outright for only P100. Application form may be filled up at any of its branches, except Mitsumi, CFI (coop) and wholesale.

For accumulated official receipts, only those dated June 2011 onwards will be honored. Customers have to present one valid ID with photo, along with the filled-up form, to any of the pharmacy staff to get the card instantly.

As it aspires to be the best drugstore company offering quality drugs for quality life, Three Sixty offers a choice of branded and generic medicines with the added touch of Cebuano branded hospitality. And at J Centre Mall, the outlet carries other interesting products like toilet seat sanitizers, new baby care items and oral healthcare products, toffees and biscuits/cookies; chips and nuts, to mention a few.

Aligned with this thrust is its vision to be the best in the pharmaceutical industry, as a business innovator that will change the face of the retail pharmaceutical business.

Next year, 80 of its “lifestyle stores” will continue to “sprout” in Tacloban, Dumaguete, Tagbilaran and Davao. “These will be outside malls, though,” Yap added. In January alone, five of these will be opened. (AR/EV)(FREEMAN)