Smart Holiday Camp Out

CEBU, Philippines - Stupendous. Marvelous. Overwhelming. Different words. Same meaning. And all can aptly describe the Smart Holiday Camp Out --- the night-to-morning party held Dec. 15 to 16 at the chic Power Plant Mall in Rockwell, Makati to celebrate the Smart-Apple partnership and to launch the amazing iPhone 4S.

The whole Power Plant Mall was closed to the general public from 10 P.M. of December 15 to 4A.M. the next day to accommodate over a thousand Smart subscribers and guests who came to party and experience the long-awaited iPhone 4S and be able to snap up an iPhone 4S with Smart's affordable iPhone plans. While waiting for the big reveal, guests were treated to unlimited food and drinks from Burgoo, Cibo, SumoSam, Mobile Bars, Starbucks, and Coffee Bean and Tea Leaf; free screenings of "Mission Impossible: Ghost Protocol" at Rockwell's high-definition (HD) cinemas, and free games at Q Power Station. Guests were also treated to free concert of well-known international acts Jermaine Dupri and Lupe Fiasco, as well as grooved to the mixes of DJ Skratchmark, DJ Ace and DJ Mars Miranda.

Smart ambassadors and endorsers like Anne Curtis and her sister Jasmin, Drew Arellano and the Azkals enjoyed the festivities and exclusive launch while KC Montero and Magic 89.9 radio jocks Slick Rick, Tony Toni & Sam YG of Boys Night Out, Mia and Andi9 hosted on ground activities and gave out exciting prizes including a brand new Subaru Impreza STI.

The Smart Holiday Camp Out is surely a night that no one will ever forget! (FREEMAN)