Forever 21 Launch Party

CEBU, Philippines - Mr. Hans Sy, President of SM Group, officially opened the Forever 21 store by cutting off the ribbon and a few excited, giddy and ready-to-drop-when-they-shop Forever 21 fans scrambled all over two floors of retail therapy.

The latest and successful apparel line in the US' first store in Southern Philippines welcomed VIPS and the media at SM City Cebu Northwing. The private launch party of Forever 21 Cebu's treated the guests to cocktails and the exclusive preview of Forever 21's Fall/Winter 2011 collection modeled by MAC and MOD models among others. With bright elegant interiors and sweetheart deals for holiday season, Forever 21 houses Love 21, Heritage 1981, Forever 21 Girls, Forever 21 Plus, Twelve by Twelve, Forever 21 Kids and 21 Men.

Forever 21 is an American chain of clothing retailers with branches in major cities in The United States, Puerto Rico, Canada, Europe, Asia, and the Middle East that offers fashion and accessories for young women and men. In July 2010, the first Forever 21 store opens in Manila, Philippines with 2,400 sqm. while the second store opened on April 2011 in Makati with 2,000 sqm. The third Forever 21 Cebu is officially open last November 18, 2011.