Liu Jo partners with Kate Moss for Fall-Winter 2011 Collection

CEBU, Philippines - Italian label, Liu Jo, captures the sexy and intriguing side of supermodel Kate Moss as they once again partnered to launch Liu Jo’s Fall Winter 2011 collection.

The face behind Liu Jo, Liu Jo Jeans and Liu Jo Shoes for the second year, Moss represents the modern girl’s dream—one that’s extraordinary and full unexpected coups de theatre.

In developing the Collection’s campaign,   she played different roles – from the sexy lady in a pearly grey dress with a boyish fur collar and a boyfriend’s white shirt to being herself again, irresistible when wearing just a pair of Bottom-Up skinny jeans, the top-of-the-range denim style by the Carpi-based company. Photographed by Mario Sorrenti, who made her a supermodel with his legendary photo shoot where she wore just a pair of jeans, Moss attracts everybody’s eyes as she plays hide and seek among the luxurious rooms of an old villa in Notting Hill, the neighbourhood she loves most in her London and the very special location of the new campaign.

Marco Marchi, owner and design director of Liu Jo, said: “In addition to her undeniable beauty, charisma and her natural presence, Kate Moss is an opinion leader, an undisputed style icon. We courted Kate for a very long time to have her as the face of our brand, because I think her image is very much in tune with our style. And I am really proud to have her, more mesmerising than ever, as the face of our campaigns. Having such a planetary icon as Kate gives us extraordinary visibility: we are playing in the front row and we never want to stop growing.”

Liu Jo’s Fall-Winter Collection boasts of several lines including Dream Flower that is all about d’après nature; Cavalry De Luxe that underscores the active woman; Smoking Attitude that calls for a elegant break devoted to tuxedos; and Shabby Chic,”a balanced between bohemian and globetrotter trends.

The Jeans Collection, meanwhile has two key themes, Dressed Up and Easy Going, that give life to a metropolitan, kaleidoscopic and vibrant look, built around the independent and daring woman.

Liu Jo mixes and matches prints with monotones and goes a little edgier by combining them with other patterns. One can see Moss in an animal-inspired fur coat worn over a burgundy lacey lingerie. Notable styles are mini and midi skirts, layering, a diverse mix of coats, wide-cropped trousers and the ever dependableLiu Jo jeans.

From classic knitwears to the quintessenial denims and from leather to lace, Liu Jo hold hands with a modern and stylish woman, Kate Moss—getting the gloom out of the season with its Fall Winter 2011collection.

Liu Jo is at the Ayala Center Cebu.  (FREEMAN)