Finally, Jane Iredale!

CEBU, Philippines - Jane Iredale is the president and founder of Iredale Mineral Cosmetics. She was the first to supply the aesthetic industry with a full-line of makeup based on minerals, and the first to see the potential of offering physicians a makeup that was good for the skin.

Jane Iredale formed her cosmetics company in 1994. Before that, she was involved in film, theater, and television. She has worked with world-renowned plastic surgeons and dermatologists in the development of her line, and lectures all over the world on the benefits of mineral cosmetics and their role in the medical practice.

Jane’s experience in working with women whose careers depended on a clear complexion has allowed her to see how skin disorders and sensitivities not only threaten careers, but can also destroy self-confidence.

This is what led her to develop a makeup line that could contribute to the lives of women by aiding the health of their skin.

Jane Iredale believes that “The most beautiful cosmetic you can wear is healthy skin and this is why everything that is developed by our company is a true extension of skin care. Jane Iredale is not just a refinement of conventional makeup; it is a new technology.”

So how different is Jane Iredale make up? Four in One- Foundation, Powder, Concealer and Sunscreen.

SPF 20 on both Pressed Bases and Loose Bases- formulated with Titanium Dioxide and Zinc oxide that give instant broad-spectrum, chemical-free sun protection and is also Very Water Resistant.

Jane’s line is a highly-sophisticated blend of minerals and pigments that are micro-pulverized, using proprietary technology and processes to form microscopic flat crystals.

These crystals overlap each other on the skin to form a filter that allows the skin to breathe and function normally while still protecting it from air-borne pollutants.

The staying power of the minerals is so great that they rarely need a touch-up during the day.  And because these silky-feeling powders are water resistant, they won’t crease or smear even during the most strenuous exercise.

These state-of-the-art minerals are available in so many shades that there’s one for every complexion no matter what ethnicity. Bravissimo!

Special thanks to Cybill Gayatin and Kaye Luym of A – List (FREEMAN)