A Fashion Odyssey Rajo Laurel for Plains & Prints S/S 2011 Collection

CEBU, Philippines - Famed home-grown clothing brand Plains & Prints takes you to the future of fashion as it unveils its Spring Summer 2011 collection in collaboration with one of today's most celebrated local designers.

Once again, Plains & Prints teams up with Rajo Laurel, taking women's fashion to a new level with fresh designs and exciting pieces.

Designing for 20 years, Rajo's distinctness comes from creating pieces of workmanship and artisan quality – also an integral part of the Plains & Prints style.

Inspired by the future, space and technology, Rajo Laurel creates a futuristic and fashion-forward collection for the brand.

"I always begin my collection with a story. This latest collection for Plains & Prints is about my fascination with space and beyond," he shares. Rajo has put great attention to detail and function carefully choosing fabrics, colors and patterns. His goal is to create pieces that will make every woman feel and look as beautiful and glamorous as they possibly can. With the use of fluid garments, bright sophisticated colors, and with cuts that complement a women's physique, his latest collection for Plains & Prints dresses the fashion-forward women of today.

Plains & Prints led the designer-brand collaboration in the local market. And collaborating for the second time, Plains & Prints and Rajo Laurel are sure to bring even a finer and more innovation collection ever.

 "Considering the success of our first collaboration with Rajo in our past collection, he shares the same vision and design principles of the brand making an ideal tandem. We chose to work with Rajo again because we continue to believe in his unique talent in creating designs that are new, exciting, and exceptionably fashionable." says Plains & Prints owner Roxanne Farillas.

Rajo shares the same enthusiasm in creating the latest collection for Plains & Prints. "I have always loved to design clothes to dress women and make them look alluring and enchanting - this time in a futuristic sense which makes me thrilled and excited to present this collection to everyone."

Combining one of the bests in the world of retail and design, this collaboration is definitely one to watch out for. Get ready to be transported to the future with the most fashionable, enthralling and futuristic designs by Rajo Laurel for Plains & Prints Spring Summer 2011 Collection available on March 18, 2011 at Plains and Prints SM City Cebu and Ayala Center Cebu.  (FREEMAN)