French Sophistication

CEBU, Philippines - Last week's article on lingerie and underwear (refer to It's What's Inside that Counts by Stacy Danika Alcantara) may have enticed you to stock on a few ensembles for red letter days, on rare occasions that call for it, or heck, for daily use. Here's a shop buzz to introduce a European brand that highlights French sophistication, Etam it is, synonymous to couture lingerie.

Formerly present in other parts of the globe, Etam Cebu branch is in fact the second shop in Southeast Asia to date following the mega Manila launch. To relatively wide followers of lingerie, the brand sure rings a bell as there are nearly 5,000 stores all over and well, it is already an established underwear brand. 

The Cebu branch in Ayala Center has room for everything that spells Etam: from the Basic line which is for simple designs, to Freshness line for playful and feminine pairs, to the Sophisticated collection which is elegantly sexy, no less.

Fresh picks are from the Spring/Summer Collection. The line-up has chic and elegance written all over it, embodying nature's beauty in each piece, however still carries the Etam flair. Animal prints, flowery laces and fabrics in warm hues dominate this season's catalogue that even of French influence yet still suits to the Filipino taste. Swimwear, loungewear, sleepwear, stockings, bags, pouches, footwear and feathery handcuffs are also up for grabs. 

A classy mix of laces, tasteful use of fabrics such as cotton and silk, and attention to detail make Etam a couture lingerie brand. Etam Lingerie retail store is located at Level 1 Ayala Center Cebu. (FREEMAN)