Solemates

CEBU, Philippines - What’s your foot fetish?

Do you lean towards the classic sophisticate? Or the playful pastels with catchy details? Are you keen on function? A comfort junkie?

Feed your fetish with something ultra chic, utterly comfy, toning footwear that is FitFlop. During the exclusive preview of its Spring/Summer 2011 collection held in Highlands Steakhouse restaurant in SM Mall of Asia, Manila, Global Marketing Director Anne Marie Buckley and Global Chief Operating officer Scott Thomson walked us through each style that ranges from women to kids’ collections.

It was definitely love at first sight for Floretta which is elegantly decked out with floral accents, resembling rosettes – a feminine solemate for either “dress-up” or “dress-down” occasions. It surprisingly has an adjustable backstrap which is a first in the Philippine FitFlop racks.

One can rock the Rokkit to either a dinner date or a leisure stroll. Its soft upper leather – which is a comfortable foot hugger – is embellished with layer after layer of glitzy crystal beads. Meanwhile, Electra Strata is also synonymous to glam as it is bedecked with triple tonal stacks of sequins. Both, however, are all-occasion solemates, shared Buckley.

To complete the whole portolio are: the sporty (classic) Walkstar 1 which is every FitFlop fan’s first love; the uber comfy Oasis II with suede straps; the Walkstar 3 that comes in new flashy, pastel, and neutral hues; the sleek and sexy resin-jazzed up Pietra which now has a leather upper of antique white and toffee tan; the travel buddy Positano with two upper straps and slim buckle backstrap; the casual yet classy Hooper; and the lightweight sneaks FF Supertone which is also hailed “most fantastic product in the US and UK” said Buckley.

The men’s line include: the weekender Gogh Slide; FF Supertone M; the classic Dass; there’s definitely freedom in Freeway; and the double-adjustable strapy Hyker which is for the ultimate hiker. FitFlop Kids collection highlights the Happy Gogh clogs with adjust-to-fit backstrap and Hyka with adjustable Velcro straps.

The latest portfolio’s inspiration is drawn from what HAPPINESS is all about. “Filipinos work hard and play harder so you have FitFlop for all (happy) occasions,” explained Buckley.

Each pair is anchored with the footwear midsole technology, the Microwobbleboard responsible for workout while you walk brand tag, providing muscle activity that positively results to muscle toning and improves body posture. Moreover, testimonials have it that it affords relief from plantar fasciitis, heel spurs, back pain, sciatica, osteoarthritis, restless leg syndrome, scoliosis and degenerative disc diseases.

Find your solemate this summer in these authorized Cebu retailers: Ayala Center Cebu — ResToeRun, Bratpack and ROX; and the recently opened FitFlop store in The Northwing, SM City Cebu. (FREEMAN)